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  • About Us
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Achieve Transformative Growth

About Us

Founded in 2002 by Dr. Franco J. Salera, Genesis World Development Corp. is an independent, purpose-driven consulting firm committed to transforming how organizations grow, compete, and innovate. We specialize in strategic business planning, strategic finance, corporate strategy and development, organizational design, operational and financial turnaround, and market strategy and research.


With active operations across Canada, France, Germany, Italy, Romania, Spain, Switzerland, the UK, and the USA, Genesis delivers advisory services with both local insight and global vision. We partner with private enterprises, public institutions, and mission-aligned organizations to co-create solutions that generate lasting value and sustainable growth. Our multidisciplinary team guides clients through critical inflection points—aligning vision with execution and values with value creation.   

Our Mission & Values

Purpose-driven consulting. Ethical leadership.


At Genesis, our mission is to catalyze sustainable growth through strategic insight, operational clarity, and principled collaboration. We are built on values that go beyond business:


  • Integrity – Transparent, client-first advisory
  • Innovation – Embracing change to create future-ready models
  • Stewardship – Creating lasting value for stakeholders and society
  • Excellence – Relentless pursuit of quality and measurable impact


We believe that growth is not merely about scale, but about building organizations that endure and elevate. 

Leadership Team

Our leadership combines executive experience, cross-sector expertise, and a global outlook. The team includes former C-suite leaders, policy advisors, technologists, and financiers who have led successful initiatives in both emerging and developed markets.


Highlights:


  • Deep expertise in strategy, finance, and market development
  • Affiliations with global development institutions, chambers of commerce, and academic think tanks
  • Track record of leading complex projects across North America, Africa, Europe, and the Middle East

Our Methodology

A consulting framework and innovation approach.


Genesis employs a four-phase consulting framework—Discover, Design, Deploy, Deliver—ensuring rigor, customization, and outcome alignment:


  1. Discover – Diagnostic research, stakeholder engagement, and environmental scans
  2. Design – Strategy co-creation, modeling, and scenario planning
  3. Deploy – Implementation roadmaps, systems alignment, and training
  4. Deliver – Performance tracking, adaptive  management, and continuous improvement


We integrate systems thinking, agile planning, and impact measurement into every engagement.

Client Testimonials

Real Results. Trusted Relationships.


At GENESIS, our value is best expressed through the voices of those we serve. Across industries and sectors, our clients and partners trust us to deliver precision, insight, and measurable impact.

Selected Testimonials

Confidential Global Biopharma Firm

Sector: Healthcare & Life Sciences
Engagement Type: Strategic Market Entry & Regulatory Advisory
Location: U.S. & EMEA


Overview


A European-based biopharmaceutical firm sought to enter the United States with a novel therapeutic product. Facing complex FDA pathways, payer uncertainties, and a saturated market, the client engaged GENESIS for a comprehensive U.S. market entry strategy.


Our Approach


  • Conducted a full regulatory landscape scan, including FDA fast-track mechanisms.
  • Mapped payer and reimbursement structures with a regional segmentation strategy.
  • Positioned the client with academic-medical partnerships in Boston and Chicago.
  • Led a KOL engagement strategy to build clinical credibility pre-launch.
  • Developed a go-to-market plan aligned with phased rollout and licensing timelines.


Outcomes


  • Gained accelerated review designation from the FDA.
  • Achieved formulary access in 4 major hospital systems within 6 months.
  • Established U.S. operations and entered licensing negotiations with two domestic partners.


“GENESIS helped us navigate a highly regulated market with precision. Their insights directly contributed to our successful U.S. launch.” — Chief Strategy Officer. (Confidential Engagement). 

Renewable Energy Startup

Sector: Energy & Infrastructure
Engagement Type: Capital Advisory & Growth Strategy
Location: Nevada, United States


Overview


A cleantech startup developing modular solar-hydrogen systems required strategic advice to secure Series B funding and scale operations across Western states.


Our Approach


  • Repositioned the company’s pitch deck for institutional investors and sovereign funds.
  • Aligned valuation narratives with climate policy trends and Inflation Reduction Act incentives.
  • Developed a 3-year expansion plan with unit economics modeling.
  • Facilitated investor matchmaking with strategic funds aligned to energy transition mandates.


Outcomes


  • Secured $40M Series B funding from two U.S. and one EU institutional investors.
  • Expanded manufacturing from prototype to pilot plant in Nevada within 9 months.
  • Received interest from municipal utility clients in Arizona and California.


“With GENESIS’s capital advisory support, we secured $40 million. Their strategic positioning made the difference.”— Founder & CEO.

Advanced Materials Manufacturer

Sector: Manufacturing & Industrial
Engagement Type: Regional Expansion Strategy
Location: U.S. Southeast


Overview


A mid-market manufacturer of carbon-based composite materials sought to expand its footprint into the Southeast U.S., targeting EV and defense suppliers.


Our Approach


  • Performed market-entry analysis covering workforce clusters, incentives, and logistics.
  • Designed a multi-site operations model integrating automation forecasts.
  • Secured public-private incentives totaling $8.7M across two states.
  • Provided HR and risk consulting to align workforce onboarding with ESG compliance.


Outcomes


  • Established two new manufacturing nodes in Alabama and Georgia.
  • Reduced supply chain costs by 14% through logistics reconfiguration.
  • Partnered with two Tier 1 EV suppliers through targeted B2B introductions.


“GENESIS was instrumental in shaping our Southeast expansion.” — VP Operations.

Metro Public-Private Redevelopment Authority

Sector: Real Estate & Urban Development
Engagement Type: Innovation Strategy & Civic Infrastructure
Location: Midwest U.S.


Overview


A regional public-private partnership aimed to revitalize legacy industrial corridors into innovation districts while integrating mixed-use zoning and sustainability goals.


Our Approach


  • Designed an innovation district roadmap tied to education, tech, and climate hubs.
  • Developed anchor tenant strategy with targeted outreach to clean industry firms.
  • Coordinated with transit and housing agencies to align timelines and funding streams.
  • Introduced civic design workshops to align community equity goals.


Outcomes


  • Attracted $260M in blended capital for Phase 1 redevelopment.
  • Secured three anchor tenants in the biotech, mobility, and education sectors.
  • Passed regional bond initiative with 68% voter approval.


“Their cross-sector expertise and ability to adapt were unlike any firm we have worked with.” — Director of Innovation. 

Why Clients Stay with GENESIS

  • 96% Client Retention Rate
  • Average Engagement Duration: 22 months
  • Cross-sector Repeat Partnerships


“GENESIS does not just consult—they embed, innovate, and deliver.”
— Partner, U.S. Law & Policy Advisory Group 

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